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Jan 19, 2012
The Toyota Prius v Wagon, also named Prius α in Japan, and Prius + in Europe, is a full hybrid gasoline-electric compact MPV/station wagon produced by Toyota Motor Corporation introduced in Japan in May 2011 and in the U.S. in October 2011. It is scheduled to be released in the European market by mid 2012. The Prius v was unveiled at the January 2011 North American International Auto Show alongside the Prius c Concept, and it is the first Prius variant to be spun off from the Prius platform. According to Toyota the “v” stands for “versatility.” The Prius α is offered in the Japanese market with a nickel-metal hydride battery at a price of ¥2.35 million (US$29,000), and the lithium-ion battery version is expected to sell for ¥3 million (US$37,000). The Prius v base price in the U.S. starts at US$26,400 and is offered only with a nickel-metal hydride battery.
“Comparing Volt to Prius v is apples to oranges,” said GM’s Rob Peterson in an email to Bloomberg. Not saying he’s wrong, but the 2012 Toyota Prius v, the tall-roof station wagon variant of the Prius hatchback, did outsell the Volt’s whole year of sales in a little more than two months.
Going on sale at the end of October, the Prius v found 8399 takers versus the Volt’s yearlong total of 7671 sales. There are some reasons for that, though.
The Prius v is vastly larger and starts at $27,140, including $760 for destination and handling. It uses the standard Prius’ powertrain, which delivers 42 mpg in mixed driving. The Volt costs $39,995 and has a federal tax incentive rebate of $7500 to lower that to $32,495. It can run up to 50 miles without needing its gas engine.
The Prius had its nationwide rollout at once while the Volt has been targeting larger markets and slowly filling the regions in between. So naturally, it was going to take a while longer for the Volt to saturate.
If that molasses-like debut weren’t slow enough, the federal investigation into fires that sparked after a handful of the plug-in electric vehicles caught fire cooled demand further. The problem has since been rectified, but it did nothing to help GM’s Volt woes, especially since the Detroit automaker had expected to sell 10,000 units in its first full year.
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2012 Toyota Prius V wagon Front and Rear Floor Liners (3 Piece Set) [Grey]: TECH POINTS: Front and second seat f… toyota-prius-v-wagon-t.co/bXceGnWQ
2012 Toyota Prius V wagon Front and Rear Floor Liners (3 Piece Set) [Tan]: TECH POINTS: Front and second seat fl… toyota-prius-v-wagon-t.co/vZp0nm0h
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