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Feb 15, 2012
Yes, it’s a minivan. But it’s a minivan with an interesting distinction: It wears an R/T badge, signifying membership in Chrysler’s Road and Track performance fraternity. One of four new R/T treatments at last February’s Chicago auto show, this Grand Caravan was initially greeted with polite skepticism. But when Ralph Gilles, erstwhile Dodge design chief and now head of all things SRT, revealed that his product planners were calling it the “man van,” polite skepticism gave way to outright mirth. You won’t see the phrase “man van” in any formal marketing messages.
But once we’d grappled with the incongruity of the notion—manliness and minivans are concepts that don’t willingly juxtapose—we could see the underlying logic. After all, who drives minivans? Parents, many of them unwillingly—they’d rather be driving an SUV. But when families reach a certain size, there is no more rational all-around tribe hauler than a minivan. For those who acknowledge this fact, the bottom line is that a guy is going to be driving the minivan at least some of the time. The idea of the man van is to make that guy feel as good as possible about doing so.
Like previous R/T minivans, this one’s manliness is rooted primarily in cosmetics. On the outside, that includes a body-color grille and side moldings, unique 17-by-6.5-inch aluminum wheels, and a new front spoiler. The interior color scheme is macho black, nicely highlighted by red stitching. The comfortable and supportive power-adjustable front seats are clad in perforated leather, and the shift knob, which juts out of the dashboard, also wears the hide of a former cow, as does the steering wheel.
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