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Jan 31, 2012
We’re afraid Hyundai has gone off and done something rather rash. This Korean automaker has decided that its basic recipe for success — building affordable vehicles with plenty of value and quality — is entirely scalable. The result is the 2011 Hyundai Equus, a large, $60,000 premium sedan that will no doubt raise a few eyebrows from both consumers and rival car companies alike.
Most other mainstream automakers have created separate brands to sell their luxury cars, just as Toyota did with Lexus, for example. But Hyundai believes that such premium brands also attract buyers motivated by affordability, and its impressive Genesis sedan seems to be proving that Hyundai can compete with established luxury brands because the price is right. The 2011 Hyundai Equus looks to do the same, offering far more space and equipment than other competing luxury sedans. In some ways, you’re getting the equivalent of a loaded $104,000 Mercedes-Benz S550 for the price of a lightly equipped Mercedes E550.
How much equipment do you get exactly? Beyond all the expected convenience features, the V8-powered Equus gets quite possibly the most comprehensive supply of standard equipment available on any car not badged as a Maybach or Rolls-Royce. Standard Equus features like a massaging driver seat, lane departure warning, adaptive cruise control and a 17-speaker surround-sound audio system are usually options on even high-end luxury cars. Hyundai even plans to supply Equus owners with an Apple iPad as a standard feature, which will function as a sort of interactive owner’s manual and maintenance minder.
The 2011 Hyundai Equus comes standard with a 4.6-liter V8 good for 385 hp and 333 lb-ft of torque when running on premium fuel (the use of regular fuel reduces output fractionally to 378 hp and 324 lb-ft). This rear-wheel-drive car is equipped with a six-speed automatic transmission. In Edmunds performance testing, the Equus went from zero to 60 mph in 6.7 seconds, which is slower than other V8-powered luxury sedans. According to Hyundai estimates, the Equus will achieve 16 mpg city/24 mpg highway and 19 mpg combined.
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